The Future of TikTok Followers

IS TIK TOK THE FUTURE OF INFLUENCER MARKETING?

As mates of Tik Tok ourselves, we at Monumental have a special place in our hearts for short-form content as the surge of the future. So, we allowed. We'd partake in the sways and outs of Tik Tok influencer marketing on the bullish app that no bone saw coming and how marketers can use Tik Tok influencer marketing to their advantage.

While 89 percent of marketers say Instagram is the most important channel for influencer marketing, freshman TikTok has quickly become one of the most popular platforms in the world in less than two years. and a rising platform for influencers.

Social media and influencers are getting the chuck.

And adulation of marketing, ever since Kylie Jenner launched a billion bone company that just uses Instagram for marketing and advertising. Sure, she had the Kardashian name to her credit, but the concept made sense. Why pay for billboards in Times Square that get seen by families from Kentucky on their first trip to the big megacity(y'all!) when you can pay a hot girl to wear your camo that will be seen by 500,000 like-minded followers that have a veritably high conversion rate? AND you can get the nitty-gritty consumer grade data? Subscribe to us!

Marketers are seeing that influencer marketing is an effective marketing strategy, and brands are set to spend up to $15 billion on influencer marketing by 2022, based on Mediacy data. Still, with the plethora of platforms to choose from, it's delicate to know which bones to target.

Still, in the words of good old Isaac Newton, "what goes up must come down " and this is known in the marketing world as "social media stoner fatigue.". "S.M.U.R." is a recognized tendency of druggies to feel the need to take a step back from a certain social media platform they feel they overuse, as well as stepping back from social media as a whole due to the inviting choices of different platforms and the pressures of keeping up followers and likes.

Basically, people were getting tired and exhausted of the negative aspects of the more established social media platforms and were searching for new and innovative commodities. An indispensable space where they can partake in their content more creatively and connect with like-minded individuals in a less rigid format is TIK TOK.

Table of Contents

• The Lowdown on Tik Tok and the Influencers Who Made It
• Tik Tok vs. Instagram
• So, how to use Tik Tok for selling
• The Pros of Tik Tok
• The Cons of Tik Tok
• Conclusion
• Author

The Lowdown on Tik Tok and the Influencers Who Made It

Firstly released in 2016 as the app "Musical.ly," a popular app where druggies would lip sync to their favorite songs. The app went through a complete rebrand when it was acquired by the Beijing-based company BYTEDANCE in 2017 and became the brand we all know and love, Tik Tok.

Unlike its precursor, Tik Tok druggies aren't limited to just music; at the crux of it, Tik Tok is all about happy creation! Although it was popularized by cotillion routines similar to the "savage" Tik Tok cotillion, it doesn't stop there. vids gauge from comedy and beauty to food, ASMR, and sad boy teens crying into the camera. There are options for stoked reality pollutants, music clips, dialogue from television shows, and facial pollutants, allowing the stoner to snappily edit a dynamite piece of content into 15 digestible alternate clips. The perfect form for the short attention span of Gen ZnS Studies show that Gen Z has an attention span of 8 seconds, compared to Millennials, who zone out at 12 seconds. Tik Tok has proven that sucking size short form videos feel to be a selling point, with druggies reportedly spending 46 twinkles on the app every day. So as a marketing tool for Gen Z consumers, Tik Tok seems like our ticket to the train of Gen Z marketing city!

Tik Tok vs. Instagram

Let's share some stats with you from our good musketeers over at Mediacy. While Instagram still has a larger following of 1.8 billion, in November 2019, Sensor Tower blazoned Tik Tok for reaching a whopping 1.5 billion downloads in just two days! 2019 reckoned for 27 of Instagram's all-time downloads. Tik Tok added 738 million new druggies in 2019, growing the app by 49 of its druggies in only one time!

Tik Tok had over 738 million installs in 2019—49 of its all-time downloads. Whereas Instagram had over 500 million installs in 2019( 28 of its all-time downloads). In terms of gender demographics, Tik Tok shows a manly-to-womanish representation of 55.6 and 44.4 independently. Whereas Instagram shows an advanced chance of womanish druggies, with 65 women and 35 jokers.

A perfect example Addison Rae

Addison Rae is the second-most-followed stoner on Tik Tok, right after former Hype House member Charli D’amelio. With over 45 million followers and 2.5 billion likes to her name, it's rumored that Rae can troll in $35,000 per ingrained post! That’s a big check! Plus, she just inked a deal with Morphe on a new word-Z makeup brand "Morphe 2 “. On the David Dobriks Views Podcast, Addison said that she has heard of someone getting offered $90,000! Still, that isn't just for one videotape; it’s generally a series of posts.

So, how to use Tik Tok for selling

• The Pros of Tik Tok
• It's in the sweet spot of Gen Z.

Notoriously announcement-resistant generation. Studies show that 52 of Gen Z use announcement blockers, and 54 say that advertisements irk them. Likewise, 70 percent of Gen Z skip advertisements, compared to 66 percent of Gen Y and 62 percent of Millennials. Thus, doing ingrained content is Gen Z marketing at its finest, and boy does Tik Tok lean into that, targeting the generation who it’s hardest to vend to.

There is no monetization aspect yet.

Ever since Zuckerberg started his monetization algorithm, brands have been absolutely rocked by the organic engagement nose dive. effects like commentary, likes, and views were impacted. What’s worse is that the algorithm is constantly conforming and perfecting itself based on new data. It's no longer chronological, which means Instagram predicts what posts you would want to see, with a rumored 7 followers being suitable to see your feed. For ingrained content, Instagram is a handcraft. Which is why the organic algorithm for Tik Tok is similar to a fantastic selling point, so jump on it now before they follow in Zuckerberg’s footsteps!

Tik Tok Micro Influencers

There's an non-stop inflow of 16-year-old Tik Tokers just staying to get their hands on free merchandise and beat it to death on their channel! a mutually salutary relationship, you get your brand out there to lots of little microbrand dogfaces, and the dogfaces get free make-up! Happy days!

You can make your own brand!

At the end of the day, you don't inescapably need an influencer to make your brand its own influencer! Brands like Chipotle are reaching the Gen Z demographic by creating a hilariously creative account, racking up 774,900 followers on TikTok and 3 million likes combined. They use music, memes, and pop culture to draw interest to their menu and "what's new/abovements, etc ”.

What has made them most popular is their passion for pop culture; they started the #lidflipchallenge. In just the first six days of the challenge, 111,000 videos were submitted, resulting in 104 million videotape views. A month later, the views on the challenge hit 268 million. And most importantly, the challenge created a record-breaking digital deal day, driving app downloads and delivery among the Gen Z cult.

The crusade earned millions of prints, including content on CNBC, Fast Company, BuzzFeed News, and The Atlantic. Youth exploration specialists Pulse indeed included it in the composition "These 5 Brands'TikTok juggernauts Went Viral With Teens.

It’s HOT!

Plain and simple—it's the hot new sprat on the block that all the neighborhood boys are drooling over. It’s new and fresh, and that’s what's intriguing to people—jump on it!

The Cons of Tik Tok

We saw the risk Snap Chat took. The rise and fall of Snapchat is an exemplary tale. That the cataclysmic day of the Snapchat queen herself, Kylie Jenner tweeted, "Does anyone indeed use Snapchat presently? Since then, they've lost as much as 72 amid competition from Facebook’s Instagram and a string of administrative departures. And now, Instagram sits at the top of the most important app for influencer marketing at 89, and Snapchat sits at a sad 3.

Conclusion

We'll still be "classic bougie subsiding" our way to Tik Tok influencers and making some Gen Z hearts swoon with our eschewal of box marketing. Primarily, why not strike with the iron hot and take advantage of its numerous ready-and-willing influencers, organic engagement algorithm, and trendy vibe?

If you want to learn about how you can apply Tik Tok to your marketing, get in touch!