How to Use TikTok Followers to Grow Your Business

How to Use TikTok for Business: A Step-by-Step Guide

TikTok has 1 billion yearly active drugs. It’s the place to see and be seen, which means ample occasion for businesses to engage with cult in a whole new way by tapping into trending motifs and hashtag challenges, experimenting with TikTok live aqueducts, and creating compelling content with dynamic editing tools and trending sounds.

To be clear, this composition is about using TikTok to vend your business in organic and paid ways, not simply about the "TikTok for Business ”platform. However, head there! If you're looking for intel on TikTok for business-specific purposes, How to use TikTok for business

Step 1: Get a TikTok Business Account

Still, it’s easy to switch over to a business account; just skip right to step 3 if you've ’previously had a particular TikTok account. A business account on TikTok is free. TikTok’s business accounts give you access to perceptivity about your videotape performance and followers and allow you to utilize Business Suite tools like advertising, bus messaging, and more.

Download and open the TikTok app.

Produce a particular account. You can use your dispatch or log in with your Google, Twitter, or Facebook account. Tap Profile in the lower right corner, and also hit the menu icon( three vertical lines) in the top right corner.

• Tap Settings and sequestration.
• Tap Account.
• Tap Switch to Business Account.
• Now, pick the order that stylishly describes your brand and valve Next.
• Add a dispatch address to your profile.
• And that’s it! Congrats on your new TikTok business account!

Step 2: produce a winning TikTok strategy.

Indeed, if you're a whiz at Instagram or Facebook marketing, it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. And erecting that game plan starts with gathering information.

Get to know TikTok.

Before you make a TikTok strategy, you need to get to know the platform inside and out. Get familiar with TikTok. spend time browsing through the videos on the For You Runner. Play around with the editing features, pollutants, and goods. Spend many hours losing yourself in the horizonless variations of whatever the rearmost cotillion mode is.

Understand the TikTok algorithm.

The TikTok algorithm is constantly evolving, but you've got to start nearly. Read up on how TikTok ranks and distributes videos and what trending videos have in common. This quick videotape about TikTok hashtag strategy is going to be helpful viewing, too.

Encounter up on your TikTok vocabulary

TikTokers speak a different language—one that’s constantly evolving. Words and emojis have different meanings. (e.g., 💀 = 😂. Trying too hard to emulate this digital shoptalk reeks o"hellolo, jelloids" ” energy( and may not be a fit for your specific brand voice!), but understanding common expressions, homilies, anoperationson can help you avoid looking too out of touch. For starters, learn about how certain emojis are used on TikTok.

Learn about the crucial players.

At this point, TikTok stars have parlayed their fame into not just economic auspices but also reality shows, movie places, and business gambles. These are the characters around which the TikTok world revolves, but your assiduity or niche probably has its own power players. Pay attention to up-and-coming talents such as Khaby Lame, a Sengalese-Italian content creator with 153 million followers.

Identify your target followership.

Before you dive into making your first videotape, know your followership. Although TikTok is very well-liked by Gen Z and teenagers, the app has gained popularity among many different groups.

Where does your target request imbrication with TikTok drugs? Or is there new or unanticipated followership to reach then? Planning the content can start as soon as you have a firm understanding of the audience you're speaking to.

Compass out your challengers.

Is your business nemesis formerly on TikTok? Watch what they're doing to get a sneak peek at what’s working and what’s not with your participating cult. TikTok influencers or generators may fall into the category of "competition" then on the app, too, so don't rule them out as sources of alleviation or information.

Set pretensions and objects

Once you've collected all this information, it’s time to set some expectations. A good place to start is with your business objects. How can TikTok help you negotiate them? Try applying the SMART frame to ensure your pretensions are specific, measurable, attainable, applicable, and timely.

Plan out a loose content timetable.

There's clearly something special about a spur-of-the-moment when alleviation strikes post( especially on fast-paced TikTok), but conniving out content in advance is generally a good idea for a busy social media marketing pro.

A social media content timetable ensures you don't miss important dates and allows you enough time to create a creative product. A social media scheduler like Hootsuite can indeed help you pre-load important content so it goes up on TikTok at the optimum time. (More on that later!)

Look for openings to subsidize leaves or events, or develop themes or series that can guide your creativity. Creating content pillars—motifs or themes—can help you concentrate your brainstorming and make sure your posts align with your overall brand pretensions. That being said, trends come and go on TikTok.

Keep the aesthetic authentic.

For brands with limited coffers, TikTok offers a veritably low hedge to entry. You don't need to invest in a videotape product platoon or outfit to make a splash; in fact, creating polished content may actually hurt your success on the platform.

According to a 2021 study by Marketing Science, 65 percent of TikTok druggies agree that professional-looking videos from brands feel out of place or odd on TikTok. Of course, having clear audio and decent lighting makes a videotape more pleasurable for the bystander, but using your phone in a bright and quiet space will do the trick. Indeed, Taylor Swift shoots her TikToks presto-'n'-loose, and you know she’s got access to an audio outfit.

Step 3: Optimize your TikTok profile.

You've only got a few lines and one occasion to partake in a link, but your TikTok profile is principally your digital storefront, so do it up right.

Be particular about your profile print.

Make sure your profile print looks good and represents your brand. immaculately, it should connect your TikTok account visually to your other digital platforms, using the same totem or colors to make it clear this is part of the same family as your website, Instagram, and Facebook.

Keep your memoir short and sweet.

With only 80 characters to work with, your TikTok memoir needs to cut to the chase and include a CTA. Use an emoji if it’s applicable to your brand's voice; it can add personality and save on the character count. Win- win.

Pick your URL wisely.

Should it direct druggies to your e-commerce point, a specific wharf runner, your other social accounts, or a current blog post? Each depends on your strategic pretensions.

Get vindicated

Vindicated TikTok accounts profit from increased exposure and a certain quantum of credibility. A verification emblem is principally a stamp of blessing from the TikTok overlords, one that can help give your brand an air of authority and confirm its authenticity.

You don't have to be super notorious to get one, and lots of businesses (and indeed, makeup companies) have them. You can request to be vindicated through the Settings and sequestration menu, but numerous sources believe there are other steps you can take to speed up the process and earn that beautiful blue check. Read further about how to get vindicated on TikTok then, or watch the videotape recap( you're busy, we get it!).

Step 4: produce content that people will want to watch.

There's no secret formula for making a successful TikTok videotape, but there are some good rules of thumb to follow.

Make sure your videotape looks good.

It may feel egregious, but the better your sound and videotape quality, the more pleasurable your content will be to watch. That doesn't mean you need to invest in a precious outfit, as mentioned above, but be conscious about rephotographing in well-lit spaces where the audio is going to be clean, like at a vacation light display, for example.